Welcome aboard 👋🏽

Its a pleasure to have you around

Italian Craftory is a company and brand builder: we launch Amazon native brands, digitally native vertical brands, and act as a in-house full-service agency for selected partners.

We are particularly strong on Amazon but we are also knowledgeable about running in-house Shopify stores. When we launch new products, we almost always prefer a blended go-to market strategy, where we leverage both channels to grow your brand.

We are particularly proud of our unique full-service agency approach, ranging from a hybrid fee model for agency services to a more tailored 50-50% partnership to launch a company together.

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Hero

Why “Italian Craftory”

First and foremost, why the word Craftory? It’s not even in the dictionary, after all. Interestingly enough, a few people in the world already use it: like The Craftory, a NYC consumer venture capital, investing in the best consumer packaged goods brands, and a fashion Estonian brand, selling vegetable tanned leather accessories. So, as NFX‘s partner James Currier would say, we like to believe to be on the right side of the river, and to have found “the fast moving water”.

We were inspired by the word craft because it refers to an occupation, trade, or activity requiring manual dexterity or artistic skill, e.g. the carpenter's craft or the craft of writing plays, but it also means to build. So the naming Italian Craftory summarizes well both the fact that we are a company builder and the handicraft of Italy, as our founders are Italian and they like to add a pinch of made in Italy, whenever is possible.

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Now

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Title

What are we doing?

A few blocks of what we are currently working and focusing on

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Cards

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Company Builder

Launching Amazon Native Brands

We identify new emerging trends, validate market opportunities and launch and grow direct-to-consumer brands in-house where we can bring either product or market innovation. We currently have 4 brands in the pipeline.

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Amazon Agency

Full-service Agency, specialized on Amazon

Full-service management of your Amazon Seller and Vendor accounts, from brand positioning, SEO and advertising to platform management and product optimization. We are known for our international focus.

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50-50 Partnership

50-50% Partnership (WAITING LIST)

Instead of operating as an agency, we launch a company together. We usually do this when the partner has investment and/or manufacturing capacity and we can build a digitally native vertical brand (DNVB) partnering up.

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SaaS

Internal Software Tools

We always like to be ahead of the game and software is one of the ways to be. A space that we believe is still ripe for innovation is Amazon Vendor Central, for which we are developing an all-in-one management solution. The tool is still on stealth mode, but happy to show it to you if that’s of interest.

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My tools

Our team

Between us, we've got decades of experience in eCommerce. Our Amazon consultancy team is headed up by multi 7-figure account manager Pier, who leads our wonderful team of international PPC experts, Amazon specialists, graphic designers, FBA masters, copywriters, brand managers ex-seller support and more.

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Roberto