Gifts and Wedding
Concept / Launch and Go-to Market
📍 United States 📆 Expected launch date: Dec 2023 🤝 Italian Craftory
This brand will include multiple product lines belonging to the gifting category.
We have identified an incredible emerging market in the United States, especially on the Amazon marketplace, with multiple independent sellers launching and growing small brands up to six or seven figures in the last 12 months only, with products ranking in the first page with less than 50 reviews.
The current offering is mostly low-quality, undifferentiated, and commoditized products from Chinese manufacturers. We will be entering the market with a premium angle, leveraging on the expertise of secular Italian manufacturers who work everyday with the top fashion and jewelry maison in the world.
To be announced Director
When I heard about this brand idea from Italian Craftory’s founders I was immediately thrilled: I have been working into the industry for more than eight years and I experienced first hand the transition from a B2B-only market to an increasing B2C interest for the products. I can’t wait to announce our brand in the next few weeks.